Job experience

• 2016 - 2019
  Program Direector
  GEICO
  

  Nashville, TN, USA

  Overview: Drove growth across $800M alumni portfolio by leading team of 3 Account Managers in acquiring new strategic partners, amplifying division’s sales performance, and judiciously managing expense budgets in excess of $2.5M. Directed all sales activity for key vertical (alumni) for 2nd largest auto insurer in U.S. ($38B in Annual Revenue, 40K employees and 17M auto policies).
  Sales and Account Management: Enhanced revenues through development and execution of dynamic sales strategy. Continuously improved personal/team performance in critical areas including customer prospecting/networking, RFP response, sales presentations, and contract negotiations. Oversaw end-to-end account management activities, ensuring successful partner onboarding and satisfaction. Set/tracked performance metrics/KPIs.
  Marketing and Events: Analyzed competitive landscape, leveraging data to craft effective marketing plans and impactful events/tours. Administered all co-branded marketing activities/collateral (print, digital, social, and out-of-home advertising). Partnered with internal/external assets to coordinate nearly 50 major events annually, handling scheduling, logistics, execution, etc. Managed C-suite, board of directors and association relationships.
  • Grew Sponsored Marketing Division’s group partnerships by 248% over tenure while maintaining industry-leading account retention rates (+90%).
  • Increased portfolio KPI (quotes/sales) performance 104% by designing/executing targeted marketing plans and leveraging Salesforce.com to engage and acquire new clients while effectively managing existing relationships and sales pipeline.
  • Exceeded sales quotas by average of 40% per year and added 20+ large university alumni partnerships in 3 years (worth $35M+).
  • Created GEICO Java Jams – multiyear experiential tour that garnered 400% ROI. Tour also increased brand awareness (millions of social media impressions), generated thousands of leads/quotes, and expanded visibility of GEICO’s mobile app. Managed outside agency and internal teams involved.
  • Launched exclusive promotional events with select university partners to promote GEICO’s Alumni Program. Success snapshot generated over 2.5K auto insurance quotes annually at University of Central Florida’s cap and gown pick-up.
  • Successfully negotiated with and retained over 30 major account partnerships over tenure, driving millions in new and reoccurring revenue.
  

• January 2015 - December 2015
  Senior Account Manager
  GEICO
  

  Chicago, IL, USA

  Overview: Generated explosive revenue gains by providing exceptional service and satisfaction to account partners across alumni vertical. Grew and managed $2.5M portfolio (80+ accounts). Regularly exceeded objectives including new revenue growth, service inquiries and market penetration. Designed first of their kind marketing initiatives. Increased talent performance through staff mentoring/coaching. Conducted market and competitive research to inform product positioning. Prospected for, delivered RFP presentations to, and closed business with accounts. Assisted with strategic, financial and operational planning.
  • Drove 218% increase in target market audience, captured additional market share and decreased account acquisition costs by 63% after expanding into tangential sales verticals (colleges).
  • Developed division’s first experiential marketing program – GEICO Performance Academy. Initiative involved 13 college football matchups and 32 other campus activations, eliciting thousands of prospect engagements, registrations and quotes, plus a partnership with AT&T.
  • Increased year-round branding, reduced division travel costs and improved advertising consistency by forming $250K co-branded promotional products program in collaboration with alumni partners and product vendors.
  • Promoted to role after being routinely recognized as top performer in division for exceeding nearly all KPIs and sales goals YOY.
  

• October 2010 - December 2014
  Account Manager
  GEICO
  

  Chevy Chase, MD, USA

  Overview: Amplified B2C sales by stimulating accounts to promote policy sales and discounts to their membership base. Nurtured account relationships with 80+ affiliates, coordinated and conducted annual partner and prospecting events, and negotiated/purchased sponsorship arrangements with alumni/student groups. Enhanced marketing ROI through design and execution of integrated marketing campaigns. Supported sales team by gathering/analyzing market intelligence and assisting with prospecting. Represented brand at high-profile and mission-aligned outreach events.
  • Bolstered portfolio performance by average of 20% YOY through creation/launch of multifaceted marketing initiatives and astute account management. Concurrently decreased partner turnover and acquisition costs.
  • Fulfilled all sponsorship elements for 75+ B2B and B2C events annually, representing approximately significant yearly revenues while increasing client retention and satisfaction.
  • Enhanced program performance by double-digits after growing partnerships with Phi Theta Kappa and National Society of Collegiate Scholars.
  

• June 2007 - September 2010
  Event Coordinator & Marketing Manager (Berkshire Hathaway)
  GEICO
  

  Chevy Chase, MD, USA

  Overview: Produced increased sales opportunities by capturing onsite leads through event participation. Grew awareness of incentive programs and attracted client prospects to schedule quotes by motivating partners to communicate benefits to their membership. Oversaw affiliate satisfaction and service. Collaborated with internal assets and external vendors to support Sponsored Marketing team in augmenting event presence. Managed Berkshire Hathaway partnership, incrementally growing marketing opportunities and sales results from its subsidiary employees and shareholders.
  • Activated 25-50 partner, prospecting, and trade show events annually, generating thousands of qualified leads and 2.5K+ in onsite quotes.
  • Spurred 1,100% increase in division’s annual event attendance by leveraging personnel (Regional Event Coordinators, Agents and Brand Ambassadors) to increase event awareness.
  • Conceptualized and enacted event-based onsite auto insurance quotes initiative which yielded explosive ROI in terms of engagement and policy purchase.
  

Education

• University of Michigan
  BA - Sports Management and Communications
  

  1998 - 2001