Background

Experienced marketing and operations professional with over 25 years of creative-analytical skills and a distinctive talent for cultivating strong client, colleague, and vendor relationships. Accomplished public speaker and collaborative leader adept at effective communication and humor- infused strategies to drive outcomes. Passionate about marketing and excited to bring expertise to a new team.

Job experience

• May 2013 - present
  Co-Founder & CMO
  MOXIE B2B, LLC
  

  Boynton Beach, Florida

  • Design and execute data-driven branding and marketing solutions for retail and corporate entities, amplifying visibility, and revenue.
  • Facilitate key introductions leading to strategic partnerships and heightened sales.
  • Create compelling content for marketing collateral and initiatives, ranging from advertisements to
  presentations, social media posts to white papers.
  • Discover and advise clients on suitable marketing, PR, and sponsorship avenues considering
  target audience, budget, and logistics. Skillfully negotiate sponsorship rates and supplementary
  incentives.
  • Conduct ROI analysis and postmortem evaluations to inform future strategies.
  • Cultivate clients’ audience engagement, resulting in an increased closing rate and 75-200%
  organic social media growth.

• December 2013 - March 2015
  Marketing Manager
  UBIC NORTH AMERICA, INC., (NOW FRONTEO USA)
  

  Redwood City, California (Remote Position)

  • Conceived visual brand identity for internal and external communications, events, and digital mediums.
  • Crafted impactful press releases and contributed to marketing content developed by industry experts.
  • Served as visual stylist and contributing editor on marketing collateral and articles prepared by thought leaders and niche industry experts.
  • Coordinated UBIC Signature Seminar Series, live seminar, and panel discussion events, in major US cities from inception to execution.
  • Developed SEO-driven content and managed social media for event promotions.

• September 2012 - May 2013
  Marketing Manager
  SCARBOROUGH, (NOW NIELSEN SCARBOROUGH)
  

  New York, New York (Remote Position)

  • Contributed to strategic marketing initiatives, including rebranding campaigns and collateral.
  • Created original content 75+ web pages for Scarborough’s online magazine, Dialog, describing
  American cities, fostering SEO-driven web presence.
  • Enhanced social media engagement by 43% with effective posts linking back to Dialog articles.
  

• January 2011 - May 2012
  Marketing Manager
  RVM ENTERPRISES, INC.
  

  
  • Spearheaded rebranding initiative. Developed new brand infrastructure and established branding protocols, which enhanced brand image and ensured brand consistency.
  • Catapulted company’s PR impact. Entered RVM into the 2011 Inc. Magazine's Top 5000 Fastest Growing Companies competition. RVM received the prestigious award, which increased RVM's publicity exposure, website traffic, credibility, and sales.
  • Generated content and design for client-facing materials, which transformed complicated, highly technical processes into jargon-free, end-user-friendly pieces. Crafted detailed wireframe, content, and SEO for the new website.
  • Amplified social media following on Twitter and LinkedIn by 64%.
  

• April 2004 - January 2011
  Co-Founder & CEO
  MOXIE PREMIUMS, LLC
  

  Freehold, New Jersey

  • Founded successful B2B boutique branding firm, achieving 800% ROI within ten months.
  • Led a collaborative team of 15 staff and 30 interns, fostering productivity and goodwill.
  • Established volunteer internship program, expanding human resources and student
  engagement.

Education

• UNIVERSITY OF ILLINOIS COLLEGE OF LAW
  Juris Doctor
  

  1993 - 1996
• UNIVERSITY OF MICHIGAN
  Bachelor of Arts
  

  1989 - 1992

  Political Science (Honors)

• Licensed Attorney NY
  New York State Unified Court System
  2826279
  

  May 1997 - present