Background
Creative, digitally savvy, and writing skills that are bar none. During the past 10+ years, I have promoted my employer's mission, working closely with management teams and execs to shape image and values, using best practices and technology to communicate to the public. Responsibilities include identifying press opportunities and developing content to be disseminated via social media, websites, newsletters, press releases and any other distribution channels. I have ensured our messaging aligns with key strategies.
I spread the word about my organization by searching for potential media placements and pitching stories; managing the our websites and multiple social media channels; creating on-brand marketing materials and correspondence; and overseeing the creation of an annual report. Experience with Adobe Creative Cloud, Blackbaud (Raiser's Edge, Financial Edge, Education Edge, SIS, LMS) , E-commerce solutions, and digital campaigns.
Job experience
June 2016 - present
Communications ManagerFordham Preparatory School
Bronx, NY, USA
• Develop communications and design marketing material including emails, social media, view books/brochures, blog posts, web pages, and other formats designed to engage audiences.
• Write press releases and pitch emails, and maintaining relationships with media contacts to enhance external media coverage.
• Create content for the school’s social media channels, with an emphasis on increased community interaction. This resulted in a 12% year over year increase in audience engagement on Facebook, Instagram, LinkedIn, Snapchat, and Twitter from Year 1 to Year 2
• Measure advertising and marketing return on ROI using Google Analytics, Sprout Social, and Snaplytics.
• Edit copy, fact-check, and proofread content used in marketing materials, community correspondence, blog posts, and news releases using the Associated Press writing style.
• Use HTML and CSS to manage, update, and edit the school’s website on the Finalsite content management system (CMS).
• Produce, script, develop, and create video and audio content for the school website and social media utilizing Adobe Creative Suite.
• Created the school’s official style guide for the school’s development and admissions departments.
• Led the creation, design, data integration, and communication strategy of the school’s smartphone application.
August 2008 - June 2016
Director of Admissions/Communications OfficerUniversity of Detroit Jesuit High School and Academy
Detroit, MI, USA
• As Director of Admissions, steered a three-person department with a yearly budget of over $400,000 with a direct report to the school’s President.
• Created, implemented, and led the school’s overall marketing strategy in print, radio, and internet advertising, utilizing over 20 media outlets.
• Conducted competitive analysis, highlighting market and competitive trends with admissions implications, resulting in a 15% increase in total school enrollment.
• Produced and wrote school-related press releases and marketing pieces which were distributed to local and national media.
•Published news items on the school’s website and implemented a social media schedule which resulted in a 27% increase in social media followers on Facebook, Twitter, and LinkedIn.
•Directed and guided the redesign process of the school’s website to a new CMS, leading school-wide meetings of key stakeholders, designing landing pages, and transferring content.
•Provided key voice in developing brand and style guidelines, social media strategy, and electronic communications.
Education
Wayne State UniversityMaster of Business Administration - 2009
University of MichiganBachelor of Arts - 2006
Certifications
