Background

Recent graduate of the University of Michigan with a B.A. in Psychology and Minor in Business. My interests lie in advertising and marketing, with an emphasis on finding innovative solutions to target an audience raised in the digital age. I am looking to work and learn in a dynamic environment that has a deep understanding of the impact of digital media strategy.

Job experience

• January 2020 - April 2020
  Brand Strategist
  USAF Air Command and Staff College
  

  Ann Arbor, MI, USA

  • As part of my business degree program, I worked as a brand strategist for my client, Air University, on a special branch of their education program, ACSC.
  • Developed a brand strategy for ACSC to re-establish it as an elite program among members of the Air Force through redefining what it means to be an ACSC graduate.
  • Created branding guidelines for sustainable branding development. Established brand belief, corresponding language to use in communications, and developed a plan for launching the brand, including content campaigns for LinkedIn and Instagram, and a badge for graduates to serve as a symbol of pride and innovation.

• June 2019 - August 2019
  Digital Media Intern
  Jetzy
  

  New York, NY, USA

  • Leader in Facebook engagement program to increase downloads from 100,000+ travelers.
  • Leader in program to research and build advertising partnerships with multiple travel companies.
  • Created outreach plan towards study abroad programs and different universities to increase awareness and downloads for app.

• June 2018 - August 2018
  Data Analytics Intern
  iCrossing
  

  New York, NY, USA

  • Curated and analyzed business intelligence data to support the recommendation of new media clients.
  • Familiar with Double Click Search, pulling reports based on keywords, ad groups, etc.
  • Researched for multiple pitch proposals, including Stop & Shop, Prudential, and Quaker Oats.
  • Helped create presentations for multiple clients, including MFS, NBA, DirecTV, and Prudential.
  • Crafted business pitch to win NBA partnership through collaborations with other interns and agency leaders.

• November 2017 - December 2018
  Director of Social Media
  Alpha Gamma Delta
  

  Ann Arbor, MI, USA

  • Developed marketing plan for social media by analyzing over 100 lifestyle and philanthropic Instagram accounts. Created and executed all aspects of social media content, distribution, and promotion through Instagram, Tumblr, Facebook, Snapchat.
  • Managed brand standards and compliance during the creation and distribution of content.
  • Co-marketed through other organizations to promote our philanthropy events.

• June 2015 - August 2016
  Teacher/Learning Counselor
  Whitby School
  

  Greenwich, CT, USA

  • Summers 2015, 2016, 2019
  • Supervised groups of 20 children in the 3-6 Early Childhood Program in their growth and development through structured classroom training.
  • Managed and improved their social, emotional, and academic needs while maintaining a safe environment.

Education

• University of Michigan
  B.A. Psychology, Minor in Business
  

  2016 - 2020

  • GPA: 3.62/4.00
  • University Honors: Fall 2018, Spring 2018, Fall 2017