Background

I have extensive digital experience working with all levels of business, partnered with years of project, resource, and vendor management. I have been a key player in UX design and have managed UX and design professionals, but I find I'm most passionate about being part of the world’s digital transformation and working in a constantly evolving environment specifically in the management of web/mobile products and project teams.

Job experience

• March 2011 - April 2020
  Senior Product Manager
  Crain Communications Inc
  

  Detroit, MI, USA

  • Product Manager with 22+ years experience driving innovative cross-functional teams of 20+ to focus on product vision, revenue growth and most valuable work
  • Trifecta of product/UX/project manager experience with diversity in media, e-commerce, financial services, and advertising (OEM) influencing 100M+ users
  • Designed and directed UI/UX for 21 websites conducting massive product requirements audit and overhauled 100+ templates into 1 shared Drupal 8 library using Agile methodologies
  • Appointed by Chief Digital Officer at Crain Communications Inc for product management of a 35- city newsletter and website launch overseeing multiple vendors and internal stakeholders
  • Facilitated product requirements gathering sessions, wireframe and design reviews with 10+ brand stakeholders and leadership
  • Created product roadmap and deliverable schedule based on data analysis; documented 100s of functional requirements
  • Embraced Agile and passionate to ensure product user stories were drafted, groomed and user acceptance tested for agile development team; excited to show-and-tell new product features to 10+ stakeholders
  • Restructured product roadmap and backlog, categorized epics and prioritized 1000+ user stories/bugs post-launch for leadership review
  • Pioneered Crain corporate UX team of 5; created agile JIRA workflows, product user journey maps (Smaply), and wireframes/prototypes (Axure)
  Digital Corporate Strategy Manager
  • Product manager for delivering multi-city newsletters and websites, strategy through launch
  • Project manager for mobile subscription checkout process improvements as well as template optimization for highly trafficked pages for several Crain brands
  Senior Project Manager – autoweek.com
  • Managed site redesign, product development, and migration to Drupal 7 for autoweek.com
  

• March 2009 - March 2011
  Senior Project Manager, E-commerce
  Fry, Inc
  

  Ann Arbor, MI, USA

  • Led and coordinated product strategy for e-commerce initiatives from discovery and design to site launches functioning as single point-of-contact for project discussions, status, key meetings, user acceptance testing, and feature enhancements
  • Worked with clients and internal team to determine and enforce project standards and product scope management
  • Developed and maintained design and technical project plans paying close attention to timeline, budget, and resource optimization

• February 2008 - February 2009
  Senior Producer
  Magnani, Caruso, Dutton (MCD)
  

  New York, NY, USA

  • Coordinated with DFS, media vendors, and MCD technical team members on the production of online media campaigns including flash and rich media banners (PointRoll, DoubleClick) and broadband executions (nbc.com, hulu.com)
  • Created social networking opportunities for DFS including the launch of corporate and recruitment Facebook pages
  • Responsible for product scope definition, resource allocation, annual and weekly budget reconciliation and reporting for finance, and weekly DFS leadership status meetings

• November 2005 - February 2008
  Senior Engagement Manager - Digital
  Organic, Inc.
  

  Bloomfield Hills, MI, USA

  • Recruited to work with Chrysler LLC and BBDO Advertising Account teams, vendors, and internal project teams to coordinate web initiatives from creative through production ensuring that projects were delivered within schedule and budget
  • Facilitated weekly team status meetings utilizing agendas, MS Project plans, internal and client status reports, action item and risk logs, and milestone and critical path reports
  • Monitored team resource allocation through the web-based software, Changepoint®
  • Assisted PMO team to define and document internal processes

• January 2003 - November 2005
  Senior Product Manager - Digital
  JWT (currently GTB)
  

  Detroit, MI, USA

  • Led vehicle product reveals and launches, and coordinated banner, roadblock and email distributions with external vendors
  • Promoted to act as liaison between Account, Information Architecture, Creative, Development, Quality Assurance, and Metrics departments to manage projects from client initiation to production and maintenance
  • Coordinated and facilitated weekly, team and project-related status meetings, built agendas, and provided follow-up status reports and meeting minutes for leadership
  • Built detailed MS Project plans for all phases of a project, documented deliverables/risks, and escalated issues when appropriate
  • Updated Statements of Work with milestone dates, monitored budget statuses, and provided job-closing data

• June 2001 - December 2002
  Project Manager
  Rootlevel
  

  Detroit, MI, USA

  Project Manager - GMAC Financial Tools, GMAC Maintenance, GMACFS.com
  

• January 1997 - June 2001
  Project Manager
  JWT (currently GTB)
  

  Detroit, MI, USA

  Project Manager - fordvehicles.com
  Assistant Project Manager - Financial Coordinator developing PM skills
  Print Traffic Coordinator - Ford Credit, Ford Merchandising, Explorer, Interactive

Education

• University of Michigan
  Bachelor of Arts - English
  

  1988 - 1992