Background

I graduated from the University of Michigan in May, 2020 with a Bachelor of Arts in Psychology, as well as a minor in Crime & Justice, and the Cappo Sales & Marketing track through the Michigan Ross School of Business. I am seeking full-time employment in either the marketing/advertising industry or the music/entertainment industry.

Job experience

• August 2013 - present
  Co-Founder & Co-CEO
  East Coast Foodies, LLC
  

  • Built a trademarked brand with over 325,000 followers on Instagram that receives approximately 1,000 photo submissions a day from followers using #eastcoastfoodies or tagging @eastcoastfoodies on posts.
  • Consult with top restaurants across the East Coast to provide a showcase of the indulgent side of culinary cuisine.
  • Collaborate with companies, such as Oreo and Ben and Jerry’s to help brands connect with their clientele, using a combination of content strategy and creativity to promote one-time events and curate brands’ images.

• June 2019 - September 2019
  Social Media Coordinator
  The Safe Haven Network
  

  Chicago, IL, USA

  • Developed and implemented the organization’s social media strategy and managed their social media presence through marketing tools such as Buffer and Hootsuite.
  • Monitored the performance of social media campaigns using SEO and KPIs to optimize content selection and drive user engagement.

• June 2018 - August 2018
  Marketing Intern
  Digital Matter
  

  New York, NY, USA

  • Built buyer personas and crafted digital marketing strategies aimed at target audiences, producing significant percentage increases in open rates and marketing-generated revenue.
  • Devised digital marketing plans for companies (e.g., Chantecaille, CAVA, Frances Valentine) resulting in notably increased sales.
  • Optimized multi-channel paid and organic digital marketing and helped surface key business insights.

Education

• University of Michigan
  Bachelor of Arts
  

  2016 - 2020

  • Majored in Psychology
  • Minored in Crime & Justice
  • Completed the Cappo Sales & Marketing track at the Ross School of Business