Background

Today's rapidly digitizing world presents unique challenges to businesses, necessitating creative marketing solutions that take this changing landscape into account. Instead of forcefully showcasing products and logos, marketing in the digital age requires compelling, story-driven content that provides tangible value to audiences. As a passionate creator and versatile marketing professional, I'm driven to provide these creative solutions. With a knack for strategy, I keep my finger on the pulse of the latest trends and technologies, allowing me to identify the needs of customers. Using these data analytics, I use my skills as a writer, designer, and storyteller to craft engaging content that bolsters brand awareness, engagement, and reputation. Eager to learn and craving a challenge, I look forward to any opportunities to showcase my abilities in a communications, marketing, or public relations position.

Job experience

• August 2020 - present
  Digital Marketing and Social Media Marketing Intern
  Whiner Beer Company
  

  Chicago, IL, USA

  • Conceptualized, filmed, and edited product-focused, story-driven, promotional videos to advertise product releases and boost
  Whiner Beer Company’s social media and digital presence.
  • Applied keyword research, SEO, and SEM to company marketing strategy, driving customer acquisition and retention.

• June 2019 - September 2020
  Legal Case Assistant
  Seyfarth Shaw LLP
  

  Chicago, IL, USA

  • Performed analysis and research on discrete legal topics to support firm publications for PR and marketing purposes.
  • Collaborated with senior attorneys in development and organization of complex fact patterns through review and issue-based
  analysis of high-volume evidentiary documents, contributing to successes in Supreme Court cases.
  • Headed the compilation and organization of documents for witness preparation and deposition, hearing, and trial exhibits.
  • Led fact research and fact pattern development projects to support motion practice and oral argument.

• January 2018 - May 2019
  Public Relations Specialist
  AIESEC Michigan
  

  Ann Arbor, MI, USA

  • Executed targeted social media and email newsletter marketing campaigns, generating over 25,000 leads and yielding a nearly
  50% increase in yearly sales.
  • Established business partnerships with university organizations and departments through professional networking events,
  securing a substantial increase in funding and publicity.
  • Built and updated media databases, KPI trackers, and contact directories using Microsoft Excel and G Suite software.

• May 2018 - January 2019
  Communications and Marketing Intern
  Alzheimer’s Association, Michigan Great Lakes Chapter
  

  Ann Arbor, MI, USA

  • Directed the Team Week marketing campaign for The Walk to End Alzheimer’s events in the Michigan Great Lakes area,
  helping generate over $1,000,000 in fundraising revenue.
  • Managed Facebook and Instagram social media presence, using A/B testing and analytics to inform content marketing and
  paid marketing strategy for thousands of followers.
  • Drafted, pitched, and published press releases to major news media outlets, working directly with media contacts to secure
  consistent, earned media attention.
  • Designed promotional marketing materials using Adobe Creative Suite to increase fundraising revenue, raise awareness for
  the organization and its events, and recruit volunteers.

Education

• University of Michigan
  Bachelor of Arts in Communications
  

  2015 - 2019

  • Graduated magna cum laude with a cumulative GPA of 3.59.
  • Major in Communications (Mass Media Industry & Marketing), Minor in Political Science (U.S. & World Politics).
  • Awarded the title of “Distinguishment” at the 2019 Communication Studies Research Symposium for outstanding
  undergraduate research on social media as a site for citizen science during the Flint Water Crisis (2019).
  • Published foreign affairs writer and editor for the Michigan Journal of International Affairs (2015 to 2019).
  • Policy debate judge and instructor for the Detroit Urban Debate Education program (2016 to 2019).
  • Student Board Member for the University of Michigan Student Conflict Resolution Advisory Board (2016 to 2017).
  • Camp Michigania Program Staff for the Alumni Association of the University of Michigan (2016 to 2017).