Background

Managed marketing teams and budgets to create targeted campaigns and loyalty programs. Oversaw database modifications and user acceptance testing within cross-functional teams. Hired and trained new team members. Honed project management, mentoring, and customer service skills while developing reputation as driven, dependable, and results oriented. Strengths include data analysis, project management, documentation, organization, and team building. Best strengths: ability to remain calm and maintain a sense of humor.

Job experience

• March 2020 - July 2020
  Sr. Accountant (Business Analyst)
  Princess Cruises
  

  Los Angeles, CA, USA

  Developed workflows and user manuals for systems modifications, processes, and reports that addressed operational needs, ensured accurate financial records, and enhanced controls. Supported UA testing for new onboard product. Participated in cash float analysis project that provided recommendations for future voyages.

• August 2011 - February 2020
  Site Council President, Parent Volunteer (unpaid)
  West Creek Academy
  

  Valencia, CA

  Lead team of administrators, staff, and parents through budget review and site plans. Responded to and resolved parent inquiries. Served as Junior Achievement Lead, Reading Fluency Aide, Room Parent, Library Aide.

• May 2004 - July 2007
  Retention Supervisor
  Los Angeles Times
  

  Los Angeles, CA, USA

  Oversaw strategic and tactical development of direct mail, email, and web-based retention programs. Developed new reports and methods of measurement to analyze program success. Used insights gained to create annual marketing plan that increased subscriber tenure and decreased acquisition costs. Hired, supervised, and trained new marketing employees.

• September 2001 - September 2003
  CRM Business Analyst
  BBDO Detroit
  

  Troy, MI, USA

  Supported development and integration of databases, contact centers, and websites for DaimlerChrysler. Translated marketing proposals into business processes, functional and technical specs, UAT test plans, project plans, and metrics. Managed project timelines and resources including IT, direct mail group, and creative. Established program success metrics and provided ongoing recommendations to client.

• June 2000 - September 2001
  Marketing Manager
  IKON Office Solutions Education Services
  

  Troy, MI, USA

  Managed marketing team and budget. Developed and implemented successful advertising campaigns. Launched CRM lead management tool. Increased sales leads by 30%. Produced high profile trade show display with limited budget.

Education

• University of Michigan
  Bachelor of Arts
  

  1991 - 1995

  English and History majors