Background

I’m a business leader with an strategic and entrepreneurial mindset nurtured by experience and formal education as an MBA graduate from the University of Michigan. I’ve been leading high performance teams for the past ten years and have conquered ambitious and diverse challenges. From launching digital B2B endeavors to reengineering mature companies busines strategies. I’m passionate with the impact that businesses have over society and I am committed on making a positive and sustainable one.

Job experience

• January 2018 - July 2020
  New Business Director
  Elementia business group with presence in 9 countries, sales of $1.5 billion dollars and 5,000 employees
  

  Mexico City, CDMX, Mexico

  • Lead, launch and grow new businesses and lines as independent units | startups |
  • Establish business strategy, resources, financial metrics, commercial and operational marketing
  • Achieve financial objective growth: Operating profit, Net Flows, Sales, Costs, Investment, etc
  • Negotiate service, quality and price conditions with Chinese and national suppliers
  • Establish representation in China in charge of scouting, development and supervision of suppliers
  • Present and negotiate with the CEO and Steering Committee the Capex and Opex, results and opportunities

• January 2017 - December 2017
  Corporate Sustainability Director
  Elementia business group with presence in 9 countries, sales of $1.5 billion dollars and 5,000 employees
  

  Mexico City, CDMX, Mexico

  • Establish and conduct a sustainable business strategy among Elementia's companies to generate
  economic value based on the value generated to the society and environment where we operate.
  • Present and negotiate with the Chairman of the Board and the CEO the strategies, investments and results
  • Lead and coordinate the international division directors and the finance, fiscal, operational, commercial, marketing
  and human resources departments to execute the initiatives.
  

• April 2015 - December 2016
  Commercial Director
  Mexalit (part of Elementia Group)
  

  Mexico City, CDMX, Mexico

  • Rise $15 million dollars in organic sales without special projects, 7% in the first year and 13% in the
  second year after a five-year period of decline in sales.
  • Plan and conduct an aggressive go-to-market recovery strategy
  • Lead twelve departments and a team of 80 collaborators divided in the areas of Marketing, Customer
  Service, Commercial Intelligence, Regional Sales Management, Technical Assistance, Specification, and
  Government Sales.
  • Negotiate growth plans with clients and nationwide bids with Home Depot, Developers, Distributors and
  federal, state and municipal governments.
  

Education

• University of Michigan
  MBA
  

  2015 - 2017
• Universidad Iberoamericana
  BBA
  

  2004 - 2008