Laurence Baum
Data-driven analyst with experience in revenue management
Pricing and Promotions Analyst at PARTS iD, Inc
Background
After graduating early from the University of Michigan with a degree in Economics in December 2018, I ventured to Florida to join Spirit Airlines as a Revenue Management Analyst. As the pandemic continued, I decided to move to New Jersey to seek new opportunities closer to family. While my professional experience is not lengthy, I am a quick learner and a passionate worker with great attention to detail.
Job experience
- June 2021 - presentPricing and Promotions Analyst
PARTS iD, IncCranbury, NJ, USA• Managed pricing optimization strategy formulation and ensured pricing actions that increase revenue and enhance profitability
• Evaluated products, categories, and brands across entire website catalog to pinpoint those underperforming in key performance metrics resulting in price change recommendations to supervisor and vendor relations team
• Performed frequent analysis of effectiveness of pricing optimization strategy with macro view of the overall effect on business and formalized analysis into recurring pricing review meetings with supervisor - June 2021 - presentPricing and Promotions Analyst
PARTS iD, IncCranbury, NJ, USA• Managed pricing optimization strategy formulation and ensured pricing actions that increase revenue and enhance profitability
• Evaluated products, categories, and brands across entire website catalog to pinpoint those underperforming in key performance metrics resulting in price change recommendations to supervisor and vendor relations team
• Performed frequent analysis of effectiveness of pricing optimization strategy with macro view of the overall effect on business and formalized analysis into recurring pricing review meetings with supervisor - January 2021 - May 2021Accounts Analyst and Bookkeeper
Sandra M Krampel CPA PCHazlet, NJ, USA• Reconciled monthly bank statements for client checking accounts and credit cards in QuickBooks, determining outstanding items and assisting in the completion of monthly financial statements and analysis
• Investigated discrepancies between QuickBooks and data source and adjusted QuickBooks to reflect accurate information
• Processed payroll and prepared quarterly payroll tax filings
- January 2021 - May 2021Accounts Analyst and Bookkeeper
Sandra M Krampel CPA PCHazlet, NJ, USA• Reconciled monthly bank statements for client checking accounts and credit cards in QuickBooks, determining outstanding items and assisting in the completion of monthly financial statements and analysis
• Investigated discrepancies between QuickBooks and data source and adjusted QuickBooks to reflect accurate information
• Processed payroll and prepared quarterly payroll tax filings
- October 2019 - August 2020Pricing and Revenue Management Analyst II
Spirit AirlinesMiramar, FL, USAIn addition to PRM Analyst I responsibilities:
• Managed company’s two largest and most profitable market hubs of FLL and MCO, seeking additional revenue opportunities through special events and promotions near base stations
• Supported Senior Analyst with testing of new RM tool by finding inefficiencies and recommending improvements to data representation and reporting procedures, increasing productivity and decreasing company expenses by replacing PROS software
• Assisted Co-Brand and Loyalty Manager with improved forecasting measures to more accurately predict revenue from 9FC signups and renewals, adjusting formulas and methods for reduced demand throughout pandemic - October 2019 - August 2020Pricing and Revenue Management Analyst II
Spirit AirlinesMiramar, FL, USAIn addition to PRM Analyst I responsibilities:
• Managed company’s two largest and most profitable market hubs of FLL and MCO, seeking additional revenue opportunities through special events and promotions near base stations
• Supported Senior Analyst with testing of new RM tool by finding inefficiencies and recommending improvements to data representation and reporting procedures, increasing productivity and decreasing company expenses by replacing PROS software
• Assisted Co-Brand and Loyalty Manager with improved forecasting measures to more accurately predict revenue from 9FC signups and renewals, adjusting formulas and methods for reduced demand throughout pandemic - January 2019 - September 2019Pricing and Revenue Management Analyst
Spirit AirlinesMiramar, FL, USA• Performed frequent analysis on industry pricing and flight demand trends and manually adjusted inventory in PROS accordingly, improving total revenue in assigned markets
• Assisted with creation and maintenance of department level reporting, optimizing processes for efficient reporting updates and streamlining future modifications as needed
• Communicated competitive price structure and pricing actions of assigned markets with RM, Scheduling, Marketing, and Distribution, ensuring total revenue maximization
• Developed rule sets for automated inventory management system by evaluating market trends and competitive pricing which enhanced revenue management efficiency and enabled analysis of entire market network - January 2019 - September 2019Pricing and Revenue Management Analyst
Spirit AirlinesMiramar, FL, USA• Performed frequent analysis on industry pricing and flight demand trends and manually adjusted inventory in PROS accordingly, improving total revenue in assigned markets
• Assisted with creation and maintenance of department level reporting, optimizing processes for efficient reporting updates and streamlining future modifications as needed
• Communicated competitive price structure and pricing actions of assigned markets with RM, Scheduling, Marketing, and Distribution, ensuring total revenue maximization
• Developed rule sets for automated inventory management system by evaluating market trends and competitive pricing which enhanced revenue management efficiency and enabled analysis of entire market network
Education
- University of Michigan
Bachelor of Science in Economics2015 - 2018Graduated early with a 3.5 GPA - University of Michigan
Bachelor of Science in Economics2015 - 2018Graduated early with a 3.5 GPA