Background
I have over 10 years of experience as a direct-to-consumer (DTC, B2C) digital marketing leader. My online skills are built on a foundation of consumer marketing developed in the brick-and-mortar retail world.
I am devoted to evangelizing my brands to new customers. And when I earn that new customer, I focus on engagement and retention to maximize life-time value (LTV).
I’ve identified new target audiences that grew customer bases. I’ve increased retention rates by designing email and social media engagement programs that kept customers captivated with my products.
I’ve built, led, and coached teams that owned ecommerce operations and marketing strategies. My teams have been responsible for product management, marketing intelligence, email campaigns, paid and owned social media, PPC and display (SEM), SEO, and web design.
My professional specialties are:
+ Telling stories on social media and finding new customers with Facebook Ads Manager
+ Turning key performance indicators (KPI) into actionable strategies
+ Using tools like Moz, SEMrush, and VWO for search engine optimization (SEO) and UX/UI development
+ A/B testing everything! Website pages, conversion funnels, email campaigns, ad creative
+ Optimizing Google Ads (AdWords) pay-per-click and display campaigns
+ A nearly unhealthy obsession with Google Analytics
When I’m not focused on satisfying customers and building teams, I enjoy hiking, gardening, grilling, and reading books about baseball. Thanks to my son, I’ve recently revived my interests in Legos, coloring, and collecting interesting rocks.
Education
University of Michigan | Ann ArborB.A. Economics1991 - 1995
