Melinda Cheung
Digital and Social Media Marketing
Freelance at Palomar Commercial
- Adobe Creative Cloud
- Bing Ads
- Blog Posts
- Branding
- buffer
- constant contact
- Content Creation
- Copywriting
- email blasts
- Facebook Ads
- Google Ads
- Google Local Services
- Google Suite
- Hootsuite
- HTML
- infographics
- landing pages
- Leadpages
- Mailchimp
- Microsoft Office
- mobile ads
- Pinterest Ads
- Quickbooks
- Reputation Management
- Salesforce
- SEO
- Social Media Management
- Social Media Marketing
- Unbounce
- Web Design
- Website Management
- wix
- WordPress
Background
I have a passion for brand awareness and have over 20 years of marketing, desktop publishing, and administrative experience. These include multiple rebrandings, SMM, SEM, SEO, mobile ads, Adobe Creative Cloud, Google Suite and Microsoft Office.
Job experience
- February 2016 - presentFreelance
Palomar CommercialCarlsbad, CA, USAMaintained company website, created listing presentations and e-mail blasts, maintained lease comparables spreadsheet and marketing reports. Prepared sale and lease contracts, listing agreements, and property summaries. Designed yet-to-be released new website.
- December 2018 - October 2021Digital Marketing Manager
1-800-anytyme Plumbing, Heating & AirVista, CA, USABuilt social media presence from the ground up (Facebook, Instagram, Twitter, LinkedIn, Pinterest, Nextdoor, Google My Business, & YouTube). Created, maintained and tracked PPC and Google Local Services campaigns. Created and maintained PPC landing pages. Maintained company website and created mobile ads, infographics, e-mail blasts and wrote blog posts. Responsible for reputation management.
- August 2017 - December 2018Executive Assistant
McCormick National Holdings / Katcam Real EstateSan Marcos, CA, USARedesigned and maintained company website and managed Facebook postings and page. Sent out monthly e-newsletters. Designed new Katcam company logo, inside covers for monthly YHL magazine, ads for Share San Marcos newspaper, and investor packages. Prepared LOI’s and deal analyses.
- April 2015 - August 2017Senior Administrator
Cushman & WakefieldCarlsbad, CA, USASupported two teams of brokers by creating and editing flyers, e-mail blasts, presentations, floor plans, aerials, marketing reports, and maintaining Salesforce CRM. Updated third party listing sites and ran reports on comparables and availabilities. Prepared sale and lease contracts, listing agreements and extensions, and proposals. Updated client database.
- April 2001 - August 2012Senior Desktop Publisher
Cassidy Turley San DiegoCarlsbad, CA, USAAssisted in multiple rebrandings. Created and edited marketing packages, presentations, flyers, postcards, trifolds, newsletters, e-mail blasts, e-mail invitations, maps, and aerials. Created new hire manual and trained new employees. Quality controlled all custom marketing materials. Assisted in the completion of an early version of the company website.
Education
- University of Michigan
BA - Communication1992 - 1996
Certifications
-
Web Pro
Comp-U-Learn, Inc.
September 1998 - March 1999
