Job experience

• September 2020 - present
  Marketing Assistant
  IQBG
  

  - Through event, email, and social marketing, increased website traffic more than 10x
  - Managed, planned, and wrote all company communications, including social media, email, and press releases
  - Collaborated with company partners to organize and execute monthly webinars and other events

• June 2020 - September 2020
  Assistant Campaign Manager
  Zoological Lighting Institute
  

  - Performed detailed market research on competitors and on business tools
  - Wrote pitches and marketing plans for campaigns, departments, and initiatives, and the organization as a whole
  - Assisted in designing plans and materials for Healthy Glow campaign

• September 2019 - March 2019
  Research Assistant
  University of Michigan
  

  - Collected, summarized, and presented literature reviews
  - Assisted in survey design and question writing
  - Performed qualitative analyses on large data sets

• February 2019 - August 2019
  Digital Marketing Intern
  Pittsburgh Knights
  

  - Wrote and presented community management plans to increase engagement
  - Designed content and marketing campaigns for brand partners
  - Managed brand Reddit account to promote awareness, resulting in average 15% increase in YouTube viewership

Education

• University of Michigan
  BA of Communications
  

  2016 - 2020

  Minor in Digital Studies
  Extensive coursework in Journalism