Background

A creative and dedicated marketing and communications manager, with vast expertise in all facets and aspects of product marketing, marketing analytics, competitive intelligence, and social media. Established capabilities in content marketing, sales enablement, and report generation. Utilizes exceptional interpersonal and communications skills to collaborate with teams that produce outstanding results on projects. An analytical and focused top performer, capable of implementing complete organizational marketing and communications campaigns.

Job experience

• May 2022 - December 2022
  Product Marketing Manager, Competitive Intelligence
  Curriculum Associates
  

  Billerica, MA, USA

  • Created process to intake competitive analysis requests in Adobe Workfront.
  • Researched competitors across product lines and provided updated profiles on intranet.
  • Updated intranet as needed.
  • Answered bespoke requests for competitive analysis from sales team.
  • Coordinated with product marketing and other stakeholders to have competitive analyses reviewed and approved through Workfront.
  • Monitored industry media for coverage of competitors and disseminated media coverage to interested stakeholders.
  • Established end-to-end process to manage sales requests and competitive profiles from initiation to final review and approval in Adobe Workfront.
  • Contributed to closing three sales opportunities worth, on average, $100,000 each.

• October 2017 - May 2022
  Client Analytics Manager
  ProQuest, a Clarivate Company
  

  Ann Arbor, MI, USA

  • Supported new and renewal sales by developing data-driven reports for higher education customers.
  • Achieved over $14 million in new and renewal sales in 2021.
  • Utilized deep product knowledge and data insights to build easy-to-use reports, helping library customers make collection development decisions.
  • Accomplished status as Tableau Certified Specialist.

• January 2011 - October 2017
  Communications and Creative Services Manager
  ProQuest, a Clarivate Company
  

  Ann Arbor, MI, USA

  • Orchestrated customer-focused, data-driven social media, blog, and digital advertising strategies executed across multiple brands, markets, and channels.
  • Trained K-12 product and marketing managers to manage social media channels that focused on school libraries and educators.
  • Monitored and reported on competitor social media channels.
  • Guided one direct report.
  • Outpaced social media channel growth within library industry, resulting in over 25,000 Twitter followers and more than 15,000 Facebook fans.

Education

• Syracuse University, Whitman School of Management
  MBA
  

  2017 - 2019

  Marketing concentration.
• Wayne State University
  Master of Library and Information Science
  

  2001 - 2003
• University of Michigan, Ann Arbor
  BA in History
  

  1997 - 2000