Background

With a background in strategic analysis and business development, I aim to transform and improve the way businesses achieve their short and long-term goals. I strive to promote growth through efficiency by relationship building, creative and entrepreneurial thinking, strategic development, and problem solving. I am a firm believer that business is about impact, and impact is impossible without realistic and strategic execution. My proven track record of leadership, collaboration, and effective communication skills have allowed me to contribute to the growth of businesses in both the corporate and non-profit sectors. I ultimately aspire to demonstrate these strengths through leadership, allowing me the opportunity to have a greater impact and involvement with the organizations I contribute to.

Job experience

• June 2023 - present
  Business Strategist
  Google
  

  Mountain View, CA, USA

  • Develop user growth projections for 9 markets by modeling various retention and acquisition
  scenarios, driving leadership to set realistic and sustainable global growth targets
  • Identify key growth drivers and 50 players in generative AI and edtech industries through
  quarterly performance benchmarking, helping to inform strategic product decisions
  • Led 3 AI-focused program initiatives by organizing speaker events, fireside chats, and
  engineering forums, resulting in improved workstream alignment across 7 product teams

• March 2021 - May 2023
  Strategy Analyst
  Photomath (Acquired by Google)
  

  San Mateo, CA, USA

  Responsible for company-wide OKR planning, management, and implementation
  -Lead international expansion efforts, including scoping out and evaluating new business opportunities and creating go-to-market plans
  -Competitive landscaping and industry monitoring
  -Overseeing brand partnerships and special initiatives
  -Work with leadership teams to execute Vision, Mission, Values, and long-term planning

• May 2017 - March 2021
  Strategic Business Analyst
  365 Retail Markets
  

  Troy, MI, USA

  -Collaborated with 15 senior and executive leaders to align departmental goals to strategic vision, generating additional $2M in annual revenue
  -Led initiatives on metric tracking implementation by working closely with 12 teams to ensure accurate reporting standards, resulting in increased accountability
  -Presented data-driven insights to board of investors and executive team to guide discussions for strategic growth, identifying 8 new markets for opportunity
  -Helped company acquire 5 industry achievement awards to aid in market positioning, resulting in increased press and brand reputability
  -Streamlined cashflow reporting by simplifying complex processes, reducing accounting labor time by 50%
  -Developed understanding of competitive landscape through industry market analysis, yielding tangible insights into growth viability for 10 analyzed segments
  -Coached leadership team on goal-setting strategies to maximize departmental success
  -Prepared business cases and recommendations for executive team to aid in decision making process for new ventures, resulting in increased knowledge of business trends

• October 2015 - May 2017
  Business Analyst
  Verii
  

  Troy, MI, USA

  -Analyzed sales data, market trends, pricing models, and consumer behavior to identify growth opportunities
  -Created and implemented sales processes and training procedures to streamline onboarding
  -Coordinated 15 event sponsorship initiatives, generating over 400 new qualified leads
  -Generated new business by relationship building and nurturing 500+ accounts, resulting in 75% increase in closed sales
  -Identified cost saving opportunities by monitoring sales and marketing budget, resulting in 15% increased profitability
  -Trained and mentored 6 new sales hires on sales strategy by providing resources and developing training curriculum, resulting in more effective and motivated sales team
  -Configured Salesforce to be utilized to maximum capacity, resulting in more efficient lead, account, and contact management
  -Created marketing content and strategies by simplifying messaging and targeting specific audiences, resulting in increased online web traffic and email click rates
  -Led efforts in organizing event programming for Detroit Startup Week by collaborating with business owners, leading to increased brand awareness and business exposure

• May 2015 - October 2015
  Business Development Manager
  Course Hero
  

  Ann Arbor, MI, USA

  -Persuade college students to contribute study materials to website by highlighting
  membership benefits, resulting in increased membership and site usage
  -Supervise team of contributors by communicating weekly via Skype to ensure
  submitted documents meet standards, providing relevant study aids for consumers
  -Strategize methods for reaching masses of students by leveraging campus organization
  pipelines, leading to increased number of accessible student resources
  -Generate user demand for resources through effective time management and task
  delegation, achieving and often surpassing required quota of 5 study uploads a week

Education

• Wayne State University - Ilitch School of Business
  Master of Business Administration
  

  2019 - 2020

  Management Concentration
• University of Michigan - Ross School of Business
  Bachelor of Business Administration
  

  2011 - 2015

  Marketing Concentration