Ben Szilagy
Multifaceted, and Well Rounded Employee
Manager, Client Success at PatientPoint
Background
I've worked in Marketing and Advertising now for just about 10 years now at my various stops in my career and I could fill any communication role needed. I originally went to school for Journalism at UofM-Dearborn. I graduated with University Honors with a degree in Communications and a minor in English. I like to share and tell stories. It's why I was drawn to journalism in the first place, and it was a natural pivot to Advertising and Marketing where stories and campaigns can be shared and told as well. As journalism jobs faded, I began working through a subcontractor of Google in Ann Arbor helping small and medium sized businesses advertise on Google Ad Words as a Growth Consultant. I pivoted to the Local Buying buying department at Global Team Blue (GTB) in Dearborn where I started as an Assistant Buyer and worked my way up to Media Buying. I was also the only digital assistant on the team. I moved on to try and learn programmatic buying, which didn't work out like I hoped, and moved on to Print and Point of Care buying at Starcom as a Senior Associate. I was there for two years until one of my vendors, PatientPoint, hired me, and gave me a Manager, Client Success position where I was essentially a project manager and middleman between PatientPoint and our clients to get their ads in our environment with our internal teams.
Job experience
- June 2021 - April 2023Manager, Client Success
PatientPointCincinnati, OH, USAResponsible for the execution of client contract deliverables and assets for deployment, and assists with program planning. I helped create quarterly reports, contract kick off decks, etc to help contribute to overall client program success in hopes they'd renew in the following year.
- March 2020 - June 2021Senior Associate
StarcomDetroit, MI, USAPlanned and Executed Print and Point of Care Buys for a major pharmaceutical company. I also maintained Print and Point of Care Buys and helped resolve client billing.
- September 2016 - September 2019Local and Digital Investment
GTBDearborn, MI, USANegotiated and compiled linear buys for multiple DMA markets for Ford. I reviewed and resolved billing discrepancies for multiple media buys, and maintained media buys by reviewing and inputting make goods. In addition, I requested missing invoices, spot log checks for competitive balance, and requested posting reports.
- September 2014 - August 2018Sports Writer
YellowFlag ProductionsSouthfield, MI, USACovered both male and female athletics in Michigan as well as wrote box scores for the State Champs! website on a nightly basis. In addition, I also wrote feature stories and profiles on local athletes and schools, shot and edited video to accompany stories and interacted with readers via twitter during and after games.
- December 2013 - September 2016Growth Consultant
Genpact at GoogleAnn Arbor, MI, USAHelped small and large businesses grow their business through SEM with Google Ads. I also helped troubleshoot and problem solved issues within Google Ads for clients as well as answered questions regarding Google Analytics and Google Merchant Center. I also optimized Google Ads PPC campaigns.
- December 2010 - September 2014Sports Writer
The Oakland PressPontiac, MI, USACovered both male and female athletics in Oakland County as well as wrote box scores for the paper on a nightly basis. In addition, I also wrote feature stories and profiles on local athletes and schools, shot and edited video to accompany stories and interacted with readers via twitter during and after games.
I was also a Play-by-Play voice and provide Color Commentary for MIPrepzone's Game of the Week series - September 2007 - August 2011Board Operator/ Producer
CBS Radio - 97.1 The TicketFarmington Hills, MI, USAI was a Board-op and Producer for live programing throughout all dayparts. When I wasn't running the board, I was a reporter for the station attending various Press Conferences and Practices. I also screened callers for shows, and edited audio for on-air use as well as sharing audio with various media outlets upon request.
Education
- UM-Dearborn
Communications-Journalism2010 - 2012As a proud Michigan Graduate, I'm happy to say I graduated with University Honors with a Bachelor's Degree in Communications with a focus in Journalism. I was close to double majoring with a Public Relations degree but was two credit hours shy.
I minored in English. - Detroit Catholic Central
HS Diploma2001 - 2004I was a member of the CC Brother's Club, and was a Two-Sport Athlete (Football and Track & Field). I was a two-year captain on the Track Team.
