Background

I improve marketing and operational performance for B2B organizations by providing insightful analysis, winning strategies, and compelling content. I've shepherded numerous initiatives from vision to award-winning reality as a Fortune 100 B2B marketer and entrepreneur. I write stories and architect business models, but I also love spreadsheets, market analysis, strategy, and data-driven decisions.

Job experience

• June 2021 - present
  Principal Consultant
  Czesca Group
  

  Marietta, GA, USA

  • Marketing Consultant for cloud security firm and others.
  • Revamped messaging and branding including rewriting web and brand guide.
  • Designed and executed content marketing strategies for clients utilizing Hubspot, Google Ads, and SEO.
  • Built dashboard and executed BI projects using Excel and Domo.
  

• January 2017 - present
  Development Producer
  Righting Fate Series, Inc.
  

  Atlanta, GA, USA

  • Pitching African-American historical TV drama directly streamed to audiences.
  • Wrote initial story treatment and story bible
  • Crafted a business model for high-production-value dramas ($5m+ per episode) that allows shows to stream directly to audiences, work directly with advertisers, and be funded directly by public investors
  • Guided Righting Fate Series, Inc. through the SEC’s "Regulation A" process to receive qualification of the offering of 20m shares of common stock at $2.50 per share for a total raise of $50m.
  

• December 2012 - June 2016
  General Manager and Owner
  The Cupbearer, LLC
  

  Cumming, GA, USA

  • Created concept, menu, recipes and business plan. Pitched and secured funding.
  • Managed marketing and operations
  • Hired, trained, and managed employees
  • Had a 99% very satisfied customer rating. Won best coffeeshop in Forsyth County award.
  • Doubled revenues every year.
  

• January 2009 - December 2012
  Principal Technology Marketing Consultant
  Anthony Miller Marketing
  

  Cumming, GA, USA

  FIRST DATA, ATLANTA, GA
  • Crafted and led the implementation of the product marketing launch strategy for one of First Data’s payment solutions. Activities included creation of value proposition and messaging, presentations, collateral, multimedia, thought leadership as well as event strategy.
  VARIOUS CLIENTS
  • Analyzed the networking analysis and visibility tools market for a potential market entrant. Crafted and pitched business plan with pro-forma financials to potential investors alongside CEO.
  • Analyzed the medical appointment reminder software market including competitors and market trends for the repositioning of a McKesson partner solution.Crafted a winning position and messaging. Revised the brand, logo, and collateral for medical software client.
  • Crafted personas, and used websites, SEO, and social media to generate demand for marketing clients, as well as copywriting, press releases, blogs.
  • Created reseller value proposition, messaging, and collateral to recruit and motivate new resellers. Re- worked terms and conditions to better motivate the channel for medical software.
  

• January 2008 - December 2008
  Director, Product Marketing & Strategy
  Fidelity National Information Services (FIS)
  

  Norcross, GA, USA

  • Responsible for marketing planning and implementation for Global EFT Payment Software
  • Structured business unit's approach to marketing, including crafting marketing plans, managing vendors, website improvement planning, and crafting and coordinating collateral, press, white papers, and competitive analysis.
  • Led various voice-of-customer efforts including customer satisfaction and customer communication initiatives.
  

• January 2006 - December 2008
  Sr. Product Marketing Manager - International
  Microsoft
  

  Redmond, WA, USA

  • Responsible for International strategy, channel strategy and business development for Microsoft Dynamics(TM) retail POS software in over 50 countries.
  • Built and led a global virtual team of approximately 20 personnel to achieve business objectives, implementing market and financial analysis as well as metrics to make data-driven decisions.
  • Directly managed Canada's marketing and business development to deliver over 50% growth, the highest of all major markets. Crafted the terms and conditions as well as the "gives and gets" for key relationships.
  • Revamped international distribution structure including adding distributors, refocusing others and resetting margins to improve coordination and performance between corporate, distributors, and resellers.
  

• January 2004 - December 2006
  Software Marketing Manager
  NCR
  

  Atlanta, GA, USA

  • Marketing manager for four global retail software applications: NCR Advanced Store, Compris, Retail System Manager, Neighborhood POS.
  • Responsible for creating and implementing marketing strategy including campaigns, trade shows, collateral, web, sales, and distribution channel materials.
  

• January 1998 - December 2003
  Global Technology Marketing Manager
  IBM
  

  Research Triangle Park, NC

  Worldwide Segment Marketing Manager - Retail Store Solutions Division (2001 – 2003)
  • Used financial analysis and competitor analysis to construct IBM’s marketing strategy to specialty retailers worldwide.
  • Provided input to solution lineup’s features, functions, and pricing.
  
  Software Product Marketing Manager - Retail Store Solutions Division (1999 – 2001)
  • Member of three-person marketing staff responsible for marketing and product management duties for IBM StoreFlow Store Management Software.
  • Gathered market requirements, managed product launch, and managed marketing communications.
  • Won stock-options for managing an innovative software product launch in US and Europe.
  
  Marketing Strategist & Competitive Analyst – Networking Hardware Division (1998 – 1999)
  • Provided analysis and insight on competitive environment including strategic direction, SWOT, financial and situation analyses.
  • Member of Division Strategy Team. Leader of several business analysis projects. Provided input for CEO letter and monthly competitive reviews with Business Line Executives.
  

• January 1996 - December 1996
  Management Consultant
  MBA Enterprise Corps
  

  Wrocław, Poland

  • Learned Polish language and served as an advisor for the for this electrical supplies wholesaler's inventory management, team-building, and marketing efforts.
  • Revamped inventory management function by introducing inventory management indicators, overhauling inventory accounting, and focusing the product assortment.
  

• January 1992 - December 1994
  Sr. Merchandise Analyst, Audio Electronics
  Target
  

  Minneapolis, MN, USA

  • Purchased, managed, and merchandised a consumer electronics average inventory of $12 million to produce sales of roughly $150 million in 550 stores nationwide.
  • Won awards for leading the company in inventory management innovation and surpassing sales, profit, and turnover targets.
  • Used SQL to mine data for sales trends and micro-marketing opportunities.
  

Education

• Ross School of Business, University of Michigan
  MBA in International Management
  

  1994 - 1996
• Rotterdam School of Management, Erasmus University
  MBA study abroad
  

  1995 - 1995
• University of Illinois, College of Commerce and Business Administration
  B.S. in Finance
  

  1987 - 1992

  Dean’s List, Tutor, Honor Society