Background

I am an award winning videographer and have a driving passion for digital marketing and brand management. I have 6 years of digital telling experience, in this time I sharpened my editing skills, specializing in Premiere pro, final cut and after effects. I own one gimbal and two cameras with various lenses. My work spans from companies such as Big Ten Network to Rocket Mortgage. To me video and photography is so much more. It's a way to touch a single pixel and potentially change someone's lives. Whatever you need, I will become your Swiss army knife to ensure a better brand presence.

Job experience

• November 2023 - August 2024
  Social Media Marketing Intern
  Rocket Mortgage
  

  Detroit, MI, USA

  - Created and managed content for various social media platforms including Facebook, Twitter, Instagram, and LinkedIn, spearheading social-first content strategies to elevate Rocket Companies' online presence through authentic content production methods and virtual production techniques.
  - Developed and implemented targeted social media campaigns to drive engagement and increase brand visibility, seamlessly integrating Rocket Companies' brand concepts and achieving successful campaign integration with partners like the Detroit Lions, Cleveland Cavaliers, and the NFL.
  - Wrote scripts and created detailed content plans to bring these innovative ideas to life, facilitating the production of engaging and effective content.
  - Collaborated with teams to create diverse content, including shooting, on-screen appearances, and editing, overseeing projects from initial concept through final cut to maintain high-quality standards.
  - Took ownership of the production process at Rocket Companies, from shoot planning and execution to creative scheduling and post-production tasks, ensuring seamless integration and brand consistency.
  - Generated multimedia content using personal cinema-grade cameras, supporting talent acquisition campaigns with high-quality visuals that aligned with the brand’s identity achieving over 140,000 views.

• August 2022 - May 2024
  Marketing & Media Assistant
  Stephen M. Ross School of Business - University of Michigan
  

  Ann Arbor, MI, USA

  - Conducted research on industry trends and competitor activities to identify opportunities for growth and improvement, utilizing trend awareness and analytics monitoring to optimize social video strategy, resulting in a 19.8% increase in Instagram following for the Ross School of Business.
  - Applied paid social tactics knowledge to manage social media advertising campaigns effectively, including audience targeting, budget management, and performance tracking, achieving over 500,000 total views across platforms like Instagram, TikTok, and YouTube.
  - Managed in optimizing Instagram, Facebook, Twitter, and LinkedIn pages, tracking insights and click-through rates (CTR), demonstrating proficiency in promotion management and content updating.
  - Oversaw the maintenance of email marketing lists and website content, utilizing experience with website content management systems and Google Ads to optimize web traffic and support the team with campaign materials.

• April 2022 - October 2022
  Digital Marketing Specialist
  MeetYourClass
  

  Ann Arbor, MI, USA

  - Developed and managed engaging content for over 90 Instagram pages, highlighting college resources and incoming freshman profiles, resulting in a user base of over 350,000 active users nationwide.
  - Created compelling promotional videos and graphics, tailored to specific universities, effectively promoting unique features such as roommate finders and college resources.
  - Contributed to cross-functional initiatives, collaborating with marketing, content creation, and customer support teams to align social media efforts with overall company goals.
  - Assisted in the production of newsletters, blog posts, and other e-communications, leveraging platforms like MailChimp to craft and distribute targeted content, while working closely with the Social Media Manager to drive audience growth and engagement through effective email marketing and campaign materials.

• August 2021 - January 2022
  Video Media Assistant
  Big Ten Network
  

  East Lansing, MI, USA

  - Assisted in all aspects of production for Big Ten Network content, including pre-production, on-set coordination, and post-production tasks, managing AV gear and ensuring effective communication among crew members.
  - Crafted concise video narratives highlighting prominent athletes, strategically showcasing their achievements to enhance viewer engagement.
  - Logged and organized video footage, maintaining an efficient system for archiving and retrieving media assets to support ongoing and future projects.

Education

• University of Michigan
  Media Studies & Marketing
  

  - present