Background

A graduate of the University of Michigan, Ms. Baribeau began her career in television as an intern at “The Tonight Show with Jay Leno.” A nearly nine-year post as producer/writer at the E! Entertainment Television and Style. networks followed. After graduating from the University of Southern California with a Master’s degree in Strategic Public Relations, Ms. Baribeau was an account executive at agencies in Los Angeles and Miami. Most recently in Michigan, Keely was the Community Relations and Marketing Director at Port Huron Schools and a Digital Media Technology Instructor.

Job experience

• October 2014 - June 2024
  Director of Community Relations/Marketing
  Port Huron Schools
  

  Port Huron, MI, USA

  This position was newly created in 2014. I was then recruited by members of the board of education and hired by the superintendent and executive leadership team to implement a strategic communications system for the district.
  ● Develop plans, media and methods to engage staff (second largest employer in the region), students,
  parents and the community.
  ● Lead media relations including some crisis management.
  ● Rebranded
  district with new logo, website, social media package and re-developed television station.
  ● Coordinated special events including an annual “State of the District” address, two voting campaigns
  for $105.9 million bond millage increases and endowment fundraisers.
  ● Michigan School Public Relations Association “Outstanding Superintendent Communicator of 2016”
  and “Gerri Allen Outstanding School Communicator of 2020”

• August 2009 - October 2014
  Digital Media Technology Instructor
  St. Clair Technical Education Center
  

  Marysville, MI, USA

  Taught professional skills in digital media production: video, radio, photography and graphic design.
  ● Finalist, 2012 Media Educator of the Year (SpecsHoward School of Media Arts)

• June 2007 - July 2009
  Senior Account Executive
  Cheryl Andrews Marketing
  

  Miami, FL, USA

  CLIENTS: Several Hyatt Regency, plus Marriott and independent resort and conference properties
  throughout south Florida and the Caribbean
  ● Top bimonthly media value reported was $1,693,559 (Key West Marriott Beachside Hotel in Key
  West editorial coverage for June and July 2008).
  ● Hosted and coordinated media missions in key markets and onsite writer press trips.

• May 2005 - June 2006
  Account Executive
  Novom Marketing
  

  Los Angeles, CA, USA

  CLIENTS: Hawaii’s Big Island Visitors Bureau, Destination Hotels & Resorts corporation based in Englewood,
  Colo., Pueblo Bonito Oceanfront Resorts and Spas throughout Mexico and individual properties in Maui
  ● Managed national television (Fox & Friends) and feature print coverage (Conde Nast Traveler) plus marketing partners (Bloomingdale’s) for Hawaii’s Big Island.
  ● Wrote account garnering Requests for Proposal.
  ● Organized/executed media missions and client/media events in primary regional markets.

• May 1997 - January 2005
  Supervising Producer/Writer
  E! Entertainment Television
  

  Los Angeles, CA, USA

  Supervising Producer for “Life is Great with Brooke Burke,” Pilot Development and Series Producer for “It’s
  Good To Be…” and many other shows and series, including “E! News Daily”
  ● Supervised and managed a production staff of 21 people, plus crews in international locations.
  ● Advised and directed series development, program content and style.
  ● Produced segments with celebrity talent in international locations with world-renowned brands (Jimmy Choo, NHRA, Palms Casino Resort in Las Vegas).
  Style. Network (former E! Entertainment sister channel, currently Esquire TV)
  ● 1998 – 2003 Producer and Writer of various series including “Stylemaker” and Supervising Post-Producer
  and Writer for New York Fashion Week biannual coverage.

Education

• University of Southern California
  M.A.
  

  2002 - 2005

  Annenberg School for Communication & Journalism
  Master of Arts in Strategic Public Relations
• University of Michigan
  B.A.
  

  1993 - 1997

  Bachelor of Arts in Screen Arts & Cultures (film/video/television studies) 1993 – 1997
  1995 Bloomsbury Centre (London, England) – British culture, arts and media study
  1994 L’Universite de Saint Malo (Saint Malo, France) – French language study
  Chi Omega sorority member
  Tonight Show with Jay Leno - Intern