Background

I’m a digital content systems management expert with expertise in writing, editing, photography, front-end systems, presentation, web development, and marketing. I comfortably craft stories, headlines and code. I’ve never met a software platform or content management system I couldn't use to full advantage. I communicate complex concepts for teammates and users. I create and execute strategies to cultivate content as a corporate resource, and I make creators and developers more efficient.

Job experience

• March 2019 - September 2024
  Web Content Manager
  Marriott Vacations Worldwide
  

  Orlando, FL, USA

  • Established a team that merged content creation with code development, enhancing operational
  efficiency and content quality across 120 global vacation ownership resorts. This strategic initiative
  resulted in the closure of over 14,000 update request tickets since 2020, setting a new company mark
  for productivity and efficiency.
  • Employed a data-driven approach to identify and implement small-solution development strategies,
  contributing to the company's adaptability and responsiveness to market trends and guest needs.
  • Monitored content requests for compliance with seven distinct brand voices and content strategies that
  resonated with a global audience, reinforcing market position and guest engagement.

• December 2016 - March 2019
  Web Content Management System Administrator
  Hyatt Residence Club
  

  St. Petersburg, FL, USA

  • Led the development and implementation of the inaugural Hyatt Residence Club-branded member account and marketing websites, leveraging expertise in content management systems, Jahia, and Google Analytics to enhance user engagement and operational efficiency. This initiative was pivotal in the transition to Marriott Vacations Worldwide post-2019 merger.
  • Employed a data-driven strategy, utilizing Google Analytics and market insights, to tailor content creation and documentation, significantly improving content quality and compliance with WCAG standards. This approach ensured content resonated with diverse global audiences, fostering enhanced guest engagement.
  • Championed cross-functional collaboration in project management and creative problem-solving, leading to the seamless integration of content strategy, digital marketing, and back-end operations. This holistic approach to content management system administration set a benchmark for excellence in digital content delivery and customer service.

• August 2013 - April 2018
  Independent Contractor
  VISIT FLORIDA
  

  Tallahassee, FL, USA

  • Oversaw the creation and publication of video and photo essays, driving content strategy and enhancing online visibility through meticulous headline, caption, and SEO optimization, increasing web traffic and user engagement, by leveraging skills in Adobe Experience Manager and Google Analytics.
  • Resolved technical issues and optimized content management processes, improving operational efficiency through proactive troubleshooting and innovative problem-solving techniques.
  • Conducted comprehensive training sessions on Visit Florida software and practices for contractors, enhancing proficiency and content quality by fostering a collaborative and skilled work environment.

• January 2007 - October 2016
  Senior online news editor
  Tampa Bay Times
  

  St. Petersburg, FL, USA

  • Led the editorial management of tampabay.com, enhancing the site's digital presence and user engagement through strategic news coverage coordination, headline optimization, and SEO practices, by leveraging tools like Adobe Analytics and Google Analytics.
  • Directed a dynamic team in the fast-paced newsroom, achieving a significant increase in web traffic and reader engagement, by implementing innovative content strategies and maintaining adherence to style and grammar rules.

Education

• University of Michigan
  Bachelor of General Studies
  

  1988 - 1992

  Concentrations in communications, political science, and English