Background

My name is Heather Woodfield, Senior Manager at Lesley Elizabeth, Inc. I have 8 years experience marketing for the small business I work for. In my role I maintain our website which includes content creation, product placement, SEO, Google Advertising, and sales/promotional content and creation. I also manage our social media marketing and advertising, newsletter creation, and help with product development. In addition, for the past 10 years I have volunteered with a non-profit organization that raises awareness to end child abuse. I designed the logo, handle the website, create social media written content and marketing material. I also help with event planning and create event advertising material.

Job experience

• March 2017 - present
  Senior Manager of Compliance & Marketing
  Lesley Elizabeth, Inc
  

  Lapeer, MI, USA

  Oversee and manage all aspects of food safety and compliance
  Conduct regular audits and inspections
  Stay updated on emerging food safety, quality trends and regulations. Make necessary adjustments to company policies and procedures
  Monitor and analyze data/metrics related to food safety and quality to identify areas for improvement
  Train and educate team members on food safety, quality, protocols and procedures
  Develop and maintain relationships with external regulatory agencies
  Prepare and present reports to senior management on food safety and quality performance
  Develop marketing strategies and plans to support achievement of our strategic revenue objectives
  Set up, monitor and adjust marketing ads/material on social media campaign manager platforms: Facebook, Instagram, TikTok, LinkedIn, Pinterest, Google and more
  Continuously monitor results and update plans, content to help reach marketing goals
  Conduct market research to identify trends, competitor activities and opportunities for growth
  Create content and graphics for social media and newsletters
  Monitor and update website as needed

• August 2013 - December 2016
  AVP Remote Services
  Security Credit Union
  

  Flint, MI, USA

  Manage 3 Card Services Staff
  Manage 12 Communications Center Staff
  Monitor, maintain and report on card fraud levels
  Analyze data to identify trends and make recommendations
  Monitor budgetary items for both departments and maintain acceptable projection levels
  Prepare management reports
  Prepare staff schedules
  Use of several programs to monitor, analyze and report on communications center levels and identify trends

Education

• University of Michigan
  BBA
  

  2006 - 2010