Background

Veteran unscripted executive and producer with an established track record spearheading the creation and sale of both original and adapted multiplatform programming across every genre, including formats, documentary, factual, docuseries, entertainment, and true crime. A strategic planner and supportive leader, Hansemann has extensive experience overseeing large development teams at major unscripted companies and has secured millions in revenue via programming sales to buyers including broadcast, cable, streaming (AVOD/SVOD/FAST), and digital. She is a skilled collaborator who can lead and execute every step of the development process, including ideation, talent development, budget management, copy writing, deck design, overseeing shoots + post-production, delivery of sizzle reels + presentations, and pitching directly to senior executives. A passionate storyteller, she has a proven history of converting network and branded assignments to series pickups, as well as partnering with artists, athletes, founders, and other A-listers to facilitate translating their vision into successful on-screen realities.

Job experience

• February 2022 - present
  Unscripted Creative Executive & Consultant
  Independent
  

  Los Angeles, CA, USA

  Generate new ideas and sales materials for original concepts, including securing production partners and pitching directly to buyers.
  Spearhead deliverables to convert paid network development (decks, sizzles, etc.) into series pickups in collaboration with production company teams.
  Provide strategic consultation, generate new slates of projects, and implement action plans for multiple production company clients across all unscripted genres. Recent partners include: Monami Productions (LA), Station 6 Productions (NYC), and Irwin Entertainment (LA).

• October 2018 - January 2022
  SVP/Head of Development
  GoodStory Entertainment
  

  El Segundo, CA, USA

  Manage the unscripted development department and team, initiate new organizational directives, and orchestrate network pitch strategy securing millions in revenue via programming sales to buyers across broadcast, cable, streaming (AVOD/SVOD/FAST), and digital.
  Lead and execute every step of the creative process, including ideation, talent development, budget supervision, copy writing, deck design, directing shoots + post-production, delivery of sizzle reels + presentations, and pitching to senior executives.
  Generate incoming pitches for co-production opportunities, determine when to option, negotiate, and collaborate with external partners to curate the project materials.
  Oversee, produce, and convert network and branded assignments to series orders.
  Partner with artists, athletes, founders, and other A-listers to facilitate translating their vision into successful on-screen realities.
  Spearheaded the company’s expansion into youth oriented unscripted projects, including developing a mindfulness animated series for Disney+, forging a partnership and developing three new series with GoNoodle (a company creating interactive videos promoting physical activity for kids), and selling YA series Karma to HBO Max and Lago Vista to Snap.
  Build and maintain relationships with agents, managers, independent executives & buyers.

• August 2014 - October 2018
  VP/Head of Development
  Evolution Media
  

  Burbank, CA, USA

  Lead the development department and build a strong sales record (resulted in MGM acquisition).
  Create original concepts, including spinoffs, to pitch to broadcast and cable networks.
  Write creative, detailed pitch materials and produce sizzle reels.
  Manage paid development steps and translate network assignments into pickups.
  Review and consult on budgets for new series.

• June 2013 - August 2014
  VP/Head of Development
  BASE Productions
  

  Burbank, CA, USA

  Run the West Coast development team and organize the department’s creative strategy.
  Create new content for both cable and network television buyers.
  Prepare pitch materials, attach talent, and pitch projects to executives.

• June 2008 - June 2013
  Vice President of Development (previously Director)
  Zodiak USA (f/k/a RDF Media USA)
  

  Santa Monica, CA, USA

  Create original content, plus option and adapt international formats for U.S. buyers.
  Create sales materials for new and existing projects, including written treatments and sizzle reels.
  International travel to collaborate with European partners.

Education

• University of Michigan
  Bachelor of Arts, History (Honors Distinction)
  

  2000 - 2004