Ashley Holland
Multimedia Designer
Photographer at Freelance
Background
Creative and detail-oriented multimedia designer with experience in branding, social media design, and digital marketing. Passionate about crafting compelling visuals that enhance brand identity and engagement. Adept at collaborating with cross-functional teams to develop high impact designs that drive audience growth and brand recognition. Results-driven marketing professional with 3+ years of experience in brand and field marketing, specializing in national sponsorship campaigns, cross-functional coordination, and strategic event activation. Proven ability to manage agency relationships, execute complex marketing programs, and align brand messaging with business objectives. Proven success in fostering community connections, supporting donor relations, and managing complex logistics for high-impact events.
Job experience
- June 2021 -Photographer
FreelanceRoyal Oak, MI, USA- Collaborated and consulted clients about their interests and events they wanted photographed
- On site photographer, traveled to weddings and desired clients locations
- Edited and presented high quality photos back to the client in Photoshop and Lightroom
- January 2021 - February 2025Graphic Designer
Career Now BrandsRoyal Oak, MI, USA- Designed and developed social media posts in collaboration marketing team on all client design
elements for postings across multiple platforms.
- Created social media graphics for a wide variety of platforms including Facebook, Instagram, TikTok,
Craigslist and LinkedIn within the Adobe Creative Suite.
- Designed videos in After Effects for clients’ social media to promote hiring positions and events held
by the client.
- Created in-house graphics for websites, social media and in-house branding including
T-shirts, sweatshirts, tumblers, and technology accessories in Adobe Illustrator.
- Designed pitch decks and media decks on google slides to present to marketing materials to
prospective clients
for company services
- Created logo and brand guidelines for prospective clients
- Designed logo for a client that was selected as the winning design out of 20 proposed designs.
- Designed first company billboard for a teir one client that was selected as the winning design
out of 11 proposed designs. - May 2021 - December 2021Graphic Design Intern
Baker Publishing GroupGrand Rapids, MI, USA- Designing interior sample pages for approximately 20-25 books a year for novels
- Worked collaboratively with the Art Director and all members of the design, editorial, production
and in-house teams to create content and publishing materials
- Maintaining priorities and adhering to production schedules and deadlines
- Designed bookmarks, postcards and any other promotional materials for authors books - October 2020 - May 2021Stamps Student Marketing and Media Coordinator
University of Michigan Stamps School of Art and DesignAnn Arbor- Implemented marketing campaigns and managed e-newsletters using MailChimp
- Assisted with alumni and patron engagement through storytelling and digital outreach
- Conducted research for donor prospecting and strategic planning - October 2020 - December 2021Lead Designer
Modern Curved SolutionsHighland, Michigan, USA- Lead graphic designer for custom company logo pieces
- Provided design templates and blueprints for large scale metal home decor art
Education
- Univeristy of Michigan
BFA2018 - 2021Graduated from the Stamps School of Art and Design
