Background
Accomplished Graphic Designer & Art Director with proven expertise in creating innovative, visually compelling marketing campaigns. Skilled in Typography, Layout, and brand development, with extensive experience in both digital and print design. Adept at leading design teams to deliver high-quality creative assets that enhance brand identity, engage customers, and drive business growth. Expert in translating client vision into effective designs, specializing in rebranding, custom visual identities, and the creation of marketing materials across online and offline channels. Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign), Wix, WordPress, and Adobe Express. Experienced in utilizing market insights, competitor analysis, and consumer behavior to inform design decisions and ensure alignment with business goals. Strong background in creative direction, collaborating with cross-functional teams to maintain consistent brand messaging and deliver measurable outcomes.
Job experience
September 2022 - May 2024
Senior Graphic Designer & Marketing ManagerThe Fifty/50 Group
Chicago, IL, USA
Created and implemented comprehensive marketing plans to support company goals, including digital, print, and social media campaigns. Elevated brand visibility and consistency by developing cohesive branding for multiple business concepts, including restaurants, cannabis, management, consulting, and private security. Consolidated assets and created shared CC Libraries, ensuring all departments used consistent, high-quality materials. Increased sales through menu engineering, applying strategic design principles to optimize menu layouts, enhance customer engagement, and drive revenue growth.
• Led creative department, driving full-scale rebranding across six company divisions, resulting in streamlined operations and enhanced brand cohesion.
• Spearheaded the redesign of the company’s brand name and logo to reflect business diversification, resulting in a unified and modern brand identity.
• Reduced operational costs by implementing new printing strategies, tracking material usage, and moving to in-house printing, optimizing print quantities and eliminating waste.
• Improved promotional campaign effectiveness by tracking audience engagement through tracking links, allowing for precise data analysis and more targeted marketing efforts.
• Designed and implemented marketing, loyalty, and concept-specific email and social media templates, cutting content production time and enhancing campaign consistency across all platforms.
• Centralized concept files and restructured cloud storage, providing streamlined access to updated documents and ensuring team-wide collaboration efficiency.
December 2018 - March 2021
Design Technology ManagerLettuce Entertain You Enterprises
Chicago, IL, USA
Managed the deployment and maintenance of design department technology and systems, including conversion from desktops to laptops and external monitors. Led the development and migration of the company's entire photo collection to a personalized cloud photo system. Planned and defined departmental technology protocols to perform tasks and duties remotely. Developed new methods and systems to improve efficiency and optimize workflow for the employees.
• Enabled the organization to save $70,000 through cloud server migration and introduction of a new system.
• Optimized workflow through the identification, acquisition, and set-up of a whole new computer system.
• Ensured reciprocity and saved additional costs by participating in high-level negotiations with outside contractors.
November 2017 - March 2021
Graphic DesignerLettuce Entertain You Enterprises
Chicago, IL, USA
Formulated high-quality, engaging promotional material for restaurants, including eBlasts, social media posts, brand merchandise, business cards, posters, and signs in accordance with client needs. Determined client needs through interaction and effective communication to ensure satisfaction and retention. Worked on the development of over 40 concepts, along with redesign and preparation of multiple types of menus, wine books, catering packets, and exterior designs.
• Collaborated with Windy City Smokeout for product design, promotional material, physical set-up, and merchandise.
• Designed and developed a master menu system to sync all types, including carryout, posters, catering, and specials.
• Reduced the time spent on wine books from 3-4 days to 4 hours by introducing an advanced system and formatting changes.
Education
University of Michigan-Ann ArborB.A. in Psychology - 2021
