Support marketing outreach efforts by conducting content research and contributing to copywriting initiatives, refining brand messaging for digital marketing materials.
April 2022 - August 2022
Advertising Strategy Intern Doner
Southfield, MI, USA
● Led Zyrtec competitive audit, documenting varying competitive approaches and best practices, with implications for how Zyrtec should balance emotional and functional benefits going forward in its communications.
● Conducted comprehensive analysis for J&J of low income consumers, documenting the landscape, shopping behaviors and effective media and advertising approaches. Presented recommendations for future go-to market approaches to client. Also drove a detailed roadmap for further Doner-wide research on low income consumers.
● Reviewed and analyzed quantitative survey results on new Zyrtec sonic branding options. Proposed
February 2022 - May 2022
Therapy Group Facilitator Garrett's Space
Ann Arbor, MI, USA
● Enhanced leadership and collaboration skills by co-leading weekly young adult group therapy sessions as a facilitator alongside a professional social worker.
● Actively participated in weekly debrief meetings, planning activities and program improvements.
September 2020 - September 2021
Research Assistant University of Michigan
Ann Arbor, MI, USA
● Accepted to UROP supporting professors’ academic research. Research focused on the causes and impact of voter suppression.
● Leveraged critical thinking skills by compiling articles, taking notes, and summarizing key ideas to piece together a narrative for professor’s documentary project.
● Presented year-end review to fellow students and professors.
