Background

Recent Marketing grad from the University of Michigan-Dearborn. I've led a $2.8B brand strategy analysis for GM and identified a 71% larger market segment for GoPro. Both of these projects are grounded in the idea that data drives better creative decisions. Google certified in GA4, Ads Search, and Digital Marketing. HubSpot certified. Bilingual in English and Spanish. Seeking entry-level roles in Digital Marketing, Social Media, or Email Marketing.

Job experience

• February 2026 - present
  Social Media Coordinator
  HealthEd 4 Everyone
  

  Remote

  Designed multi-format social media assets in Canva using digital storytelling principles and brand positioning guidelines, contributing to a 25% increase in audience engagement and broader health awareness messaging reach. Analyzed platform metrics to refine content strategy and align messaging with target audience behavior, improving overall post performance by 30%. Developed and maintained a structured posting calendar to support a consistent, engagement-driven publishing schedule across platforms.

• August 2025 - present
  Tech Consultant
  Target
  

  Dearborn Heights, MI, USA

  Applied customer needs analysis and buying behavior insights to drive tailored product recommendations, resulting in a 15% increase in protection plan attachment rate. Translated complex technical product features into accessible consumer benefits through live demonstrations, improving in-store conversion rates and overall customer satisfaction. Optimized product merchandising layouts for new technology launches to enhance product visibility and improve the overall customer shopping experience.

• June 2025 - September 2025
  Field Sales Representative
  Betting Hero
  

  Detroit, MI, USA

  Optimized promotional messaging in real time based on audience feedback and environmental context to maximize conversion rates. Executed cold outreach and brand engagement campaigns at high-traffic venues, successfully converting foot traffic into app users and consistently exceeding weekly acquisition targets.

Education

• University of Michigan - Dearborn
  BBA - Marketing
  

  2019 - 2024

• Digital Marketing & E-commerce
  Google
  

  February 2026 - present

  https://www.credly.com/go/05voSN64
• Digital Marketing Certificate
  HubSpot Academy
  

  March 2025 - April 2026

  Credential ID: 6a73aeafb4374f168a0efb1dfac8d48c