Background

I’m a seasoned creative professional with over 20 years of experience transforming ideas into compelling visual solutions across both print and digital platforms. I’m passionate about using design not only to educate and raise awareness but also to drive meaningful business outcomes. My core strengths include brand development, logo design, print collateral, web, and social media design. I approach every project with clarity, efficiency, and a strong focus on collaboration—ensuring alignment with client goals, timelines, and budgets while consistently delivering high-quality results.

Job experience

• March 2023 - present
  Graphic Designer
  Elevance Health
  

  • Collaborate closely with healthcare business leaders to ensure visual communications align with organizational objectives and provider-focused strategies.
  • Direct the design and production of high-impact marketing and educational materials across print and digital platforms—including presentations, campaigns, and infographics—that simplify complex medical concepts and drive engagement among patients, providers, and internal audiences.
  • Lead the end-to-end execution of complex, multi-project initiatives, coordinating with cross-functional teams such as marketing, product development, and clinical experts to deliver timely, strategically aligned solutions.
  • Develop and maintain comprehensive design systems and brand style guides to ensure consistency across platforms, supporting over 20 brands across 30 states while tailoring materials to meet diverse audience needs and healthcare regulatory standards.
  • Assess and optimize creative workflows, offering strategic recommendations to improve efficiency, scalability, and alignment with broader business goals.
  • Played a pivotal role in the strategy and rollout of a high-impact, multi-channel campaign that successfully retained 1.9 million members at risk of losing healthcare coverage following the expiration of the Public Health Emergency (PHE).

• December 2002 - present
  Owner/Creative Director
  Trio Graphic Design
  

  • Lead the creation and execution of innovative design solutions across diverse mediums, including branding, logos, publications, annual reports, event collateral, posters, brochures, direct mail, advertisements, merchandise, websites, email campaigns, and social media graphics.
  • Develop and implement strategic marketing plans, contributing both creative direction and content development to support business goals.
  • Manage end-to-end project lifecycles, including scoping, scheduling, budgeting, and vendor coordination, ensuring high-quality deliverables that meet deadlines and align with brand standards.
  • Provide creative leadership and mentorship to contract designers fostering collaboration, professional growth, and a high standard of design excellence.

Education

• University of Michigan
  Bachelors of Fine Art
  

  1994 - 1998