Nicholas Ferreira
Business Strategy | Problem-Solving Complex Challenges to Scale Revenue and Expand Markets
Founder & Strategy Consultant at Vionix Consulting™
- ACH
- business model innovation
- confluence.
- Excel
- Fed Now
- Financial Modeling
- fintech
- Go-to-market strategy
- HR tech
- M&A
- management consulting
- Market Research & Evaluation
- Money Movement
- Narrative development
- Payments
- power bi
- PowerPoint
- Product Commercialization
- Product Management
- Product Strategy
- Research Frameworks
- RTP
- SaaS
- Slack
- Swift
- Teams
Background
Strategist bridging the gap from strategic research and analysis to execution and solutions: • Top-performing and seasoned professional with comprehensive strategy and consulting experience, providing strategic leadership and guidance to diagnose, develop and lead execution that results in revenue scaling. • Strategic and hands-on leader engendering transformative growth for Fortune 1000 companies, delivering M&A initiatives, market expansions, consulting engagements, new product launches, go-to-market playbooks and partnership programs. • Possess exceptional expertise in market analysis, strategy development, financial modeling, business development and AI / reporting tools; adept at learning new tools/systems and business models. • Comfortable with ambiguity; skilled in problem-solving.
Job experience
- August 2025 - presentFounder & Strategy Consultant
Vionix Consulting™Nashville, TN, USAInvented and deploy the Strategic Resilience Blueprint™ methodology, a proprietary framework integrating advanced AI-driven analysis with business acumen to accelerate strategy refinement and decision-making, empowering clients to identify and prioritize the right investments.
- June 2023 - May 2025Director, HCM Strategy & Technology
Dayforce, Inc.Nashville, TN, USAGeneral Management: Proved business cases, created strategies and managed execution of SaaS growth initiatives across complex, matrixed internal and external environments to launch and scale new global partnerships and execute market entry toward subscription-based (PEPM) revenue goals.
Cross-Functional Leadership: Mobilized and led cross-functional resources across marketing, product, customer service, implementation and legal to deliver project readiness for new partnership business; launched global Microsoft ERP partnership, expanding pipeline from $0 to $15M+ in under 18 months.
Growth Innovation: Developed and led growth and GTM strategy for a new OEM licensing business model; led peers in conducting market diligence, constructing financial models and crafting market entry strategy for service launch, securing $4M+ in commitments in first 12 months.
Executive Communication: Delivered compelling data-backed narratives to global executives utilizing rigorous financial analysis, usage data, and macro market data to distill complex information into crisp, actionable recommendations to support investment prioritization and market-level decision-making.
External Influence: Led quarterly business reviews and annual on-site strategy sessions for key $5M tax services partnership, utilizing revenue data and usage stats to reframe partner journey and guide transformation of partner’s business to better leverage Dayforce’s capabilities. - March 2018 - June 2023Director, Corporate Strategy, FinTech
Corpay, Inc.Nashville, TN, USABusiness Leadership: As a member of the leadership team, reported to the President and led strategic initiatives to scale payments platform from spin-off to $75M steady-state; acted as general manager to lead peers & direct reports through investment prioritization, business development, GTM and M&A.
Strategy-to-Execution: Owned end-to-end strategic projects to scale the B2B payroll card platform; influenced across business functions in guiding new market entry, key product commercialization and board-level presentation material to ensure analysis/research translated to smart execution.
M&A: Executed $70M acquisition by sourcing targets and leading due diligence investigations, valuation, financing options, post-acquisition planning and investment banking communications; deployed integration plans of certain acquired assets to support attainment of post-deal revenue targets.
Team Building: Established a new partnership department and built, mentored, and upskilled 3 new direct reports, generating 1000+ leads and $4M recurring revenue across 15 key partners.
Lateral Thinking: Negotiated and executed $5M+ non-dilutive investment in Series C fintech startup to acquire key technology by structuring an all-cash deal in exchange for board seats, product development control, basis points revenue sharing and market segment exclusivity. - October 2014 - February 2018Senior Product Strategy Manager, HCM SaaS
HealthStream, Inc.Nashville, TN, USABusiness Building: Established North American healthcare HCM SaaS business using an entrepreneurial mindset and general manager perspective, developing the product growth strategy and workforce optimization solutions to scale revenue from $700k to $4M+ within 36 months.
Establishing Structure: Instituted discipline and led cross-functional execution for HCM SaaS suite by aligning marketing, sales and implementation/service with product capabilities to ensure client-product fit, budgetary alignment and accurate expectation-setting with clients.
Innovative Growth: Proved and executed $8M strategic partnership investment in Series D technology firm, leading valuation, integration and GTM efforts to attain a white-label solution that filled current product suite gaps.
Team Leadership: Managed 2 direct reports and 5 dotted line reports (product managers, business analysts, project managers) to execute product strategy and deliver on-time, on-budget releases.
Strategic Advisor: Advised internal and external C-suite audiences on HCM SaaS market challenges via presentations and conference speaking engagements, conveying evolving market conditions and providing thought leadership to reframe challenges and make strategic decisions. - June 2004 - October 2014Associate Director, Human Capital Consulting
Gartner (formerly CEB)Washington, D.C., USAProgressed over 10 years to lead human capital consulting projects, advising CHROs and executives on their HR strategy, succession management, and cost reduction, addressing talent management challenges with data-backed insights:
Progression: Analyst, Senior Analyst, Consultant, Associate Director.
Leadership: Managed teams in executing research agendas and projects using client data to identify and address root causes to challenges in healthcare costs, total rewards, and leadership development.
Execution: Transformed consulting frameworks into online tools for organizational design and succession management, launching new LOB with $4.3M in business by addressing strategic and functional HR challenges in performance, learning & development, and wellness offerings.
Trusted Advisor: Served as trusted advisor to CHROs, steering research and talent frameworks in pre- and post-recession landscapes for optimized HR functional and organizational design.
Innovation: Pioneered client data use for hypothesis testing, identifying rising healthcare cost root causes to accelerate decision-making via productized tools. - May 2002 - August 2002Summer Associate—Human Capital Management Internship
Aon HewittLincolnshire, IL, USAAnalyzed total reward data for compensation benchmarking studies.
- May 2001 - August 2001Summer Associate—Investment Portfolio Internship
Morgan StanleyChicago, IL, USAConducted equity research and asset allocation analysis for client portfolios.
Education
- Vanderbilt University (MBA)
MBA2008 - 2010Healthcare Business Strategy, Marketing Strategy
Awards: Beta Gamma Sigma; Owen Merit Scholarship; CEB Scholarship; Excellence in Marketing Award.
Leadership: VP Marketing, Vanderbilt Entrepreneur Association; Vanderbilt Healthcare Business Association. - University of Michigan, Ann Arbor
BA2000 - 2004Economics + English Literature
Go Blue!
