Skip to main content
  • All Jobs
  • Post a Job
  • Employers
  • Browse Profiles
  • About
  • Contact
Andrew Michael Martin

Andrew Michael Martin

Austin, TX, USA

General Manager | VP of Operations | Building “Company OS” for PE-Backed & Founder-Led Hardtech ($5M–$35M) | Operational Transformation | Bilingual (EN/ES) | Scaling Manufacturing & Distribution

General Manager & Principal at Sierra Manufacturing, Inc.

Open to Remote
Open to Relocation
Contact

Background

General Manager and Operational Transformation leader specializing in professionalizing founder-led manufacturing and hardtech companies ($5M–$35M) for scale or exit. I diagnose operational quagmires, install a scalable Company OS that converts tribal knowledge into institutional muscle, and build autonomous, high-performance teams. I also secure and manage Tier 1 enterprise accounts and drive business development across complex cross-border markets. My 80/20 Methodology: - Audit data integrity and conduct bottoms-up interviews to identify "Value Leaks" (found and fixed a 24% tax bleed at my last company). - Build living playbooks and decision frameworks that eliminate chaos and empower teams to execute with authority. - Bridge legacy agility with corporate-grade discipline, 95% staff retention through full ERP migration. - Secure Tier 1 enterprise contracts (GM, VW, Rivian, Bosch) and manage strategic accounts through solutions-based pricing and supply chain reliability. - Navigate complex cross-border alliances and USMCA compliance, converting logistics advantages into competitive differentiators. Proof: - Doubled revenue-per-employee ($6,157 to $12,687/mo) while right-sizing headcount. - Drove 5x revenue-per-unit growth ($4.55 to $24.22) via solutions-based pricing and strategic account expansion. - Transformed warehouse to JIT hub, 4x inventory turns. - Improved on-time delivery from 12-week lead times to 90%+ in under 30 days. Maintained 100% Tier 1 client retention through COVID and delivered uninterrupted supply through audits and operational crises. Looking For: GM, VP of Operations, or COO roles at PE-owned, search-acquired, or founder-led companies in hardtech, manufacturing, or distribution. Also open to Strategic Account Management and Business Development roles at industrial platforms seeking operator-level commercial leadership (Austin-based or hybrid with travel). Dual Citizen (USA/MX) | Bilingual | Economics & French, UofM '98

Job experience

  • January 2012 - November 2025
    General Manager & Principal
    Sierra Manufacturing, Inc.
    San Luis Potosi, Mexico

    I was tasked with professionalizing a founder-led precision manufacturing business and preparing the asset for scale or exit. I installed a scalable "Company OS" that converted tribal knowledge into institutional muscle, moving the business from "founder gut-feel" to a data-driven delivery engine.

    OPERATIONAL TRANSFORMATION & COMPANY OS

    - ERP Migration: Shifted all core functions to Odoo ERP, creating a "Digital Twin" of the business to eliminate Key Person Risk.
    - Systematized Autonomy: Built AI-enhanced playbooks and decision frameworks that reduced absenteeism from 25 days/month to less than 1 and enabled autonomous execution.
    - On-Time Delivery (OTD): Improved lead times from 12 weeks to 90%+ OTD in under 30 days by systematizing production scheduling.

    FINANCIAL & COMMERCIAL RESULTS

    - EBITDA Optimization: Doubled revenue-per-employee ($6,157 to $12,687/mo) while right-sizing headcount and reducing effective tax rate by more than 85%.
    - Inventory Velocity: Transformed the warehouse into a high-velocity JIT hub, increasing inventory turns 4x and eliminating dead stock write-offs.
    - Strategic Pivot: Drove 5x revenue-per-unit growth ($4.55 to $24.22) by pivoting from low-margin contracting to direct Tier 1 OEM supply.
    - Crisis Management: Maintained 100% client retention (GM, VW, Rivian, Bosch) through COVID-19, federal audits, and significant security incidents.

  • October 2010 - January 2012
    Senior Manager of Revenue Enhancement
    LetsTalk.com
    San Francisco, CA, USA

    Served as the strategic liaison between the CMO, COO, and CFO to align promotional marketing spend with billing integrity for a high-volume wireless reseller. Focused on identifying "Value Leaks" and building data-validation frameworks to protect margins.

    - Revenue Recovery: Audited carrier deactivation files and online sales funnel drop-offs to identify and recover over $500K in misapplied commission chargebacks and untracked activations.
    - Sales Cycle Optimization: Identified critical fall-out points in the online sales cycle and coordinated across UX, IT, and Operations to prioritize and execute buy-flow fixes.
    - Conversion Lift: Achieved a 3–5% lift in monthly order conversions through the execution of cross-functional operational improvements.
    - Margin Protection: Ensured aggressive sales promotions did not erode bottom-line profitability by serving as a cross-functional bridge between marketing and finance.

  • March 2009 - June 2010
    Channel Manager | Online Authorized Retailer
    Clearwire
    Kirkland, WA, USA

    Directed the end-to-end construction and growth of the online indirect sales channel, focusing on hyper-growth and partner enablement.

    - 0-to-1 Channel Construction: Built the online indirect channel from the ground up, identifying and negotiating contracts with Amazon, Dell, Lenovo, and NewEgg.
    - Hyper-Growth Execution: Tripled sales volume (more than 300%) within 12 months while maintaining the lowest Indirect Cost Per Gross Add in the company.
    - Partner Enablement: Managed technical and commercial onboarding, including API integrations and merchandising, to make complex telecom products easy for partners to sell.

  • March 2002 - March 2009
    National Account Manager, OAR Channel
    Sprint Nextel Inc.
    Reston, VA, USA

    Owned the P&L and channel management for Sprint's largest online retail accounts (InPhonic, [LetsTalk.com](http://LetsTalk.com), Amazon, and Best Buy).

    - P&L & Budget Management: Managed a $7M co-marketing budget with responsibility for gross add volume and churn management.
    - Quota Attainment: Consistently exceeded annual partner sales targets by 20%+, delivering between 2,000 and 18,000 monthly gross adds.
    - Churn Reduction: Engineered a retention program that cut channel churn by 27% YoY, significantly outperforming the company average.
    - Operational Alignment: Coordinated demand planning and inventory flow to ensure partner stock levels were perfectly aligned with national marketing pushes.

  • 1999 - 2001
    Regional Manager
    Varsitybooks.com
    Washington D.C., DC, USA

    Managed a remote sales force of 350 representatives, driving $500K+ in quarterly sales (+80% QoQ).

  • 1998 - 1999
    Economist
    US Department of Commerce Bureau of Economic Analysis
    Washington D.C., DC, USA

    Managed 350+ reps; generated $500K+ quarterly revenue (+80% QoQ).

Education

  • University of Michigan, Arbor
    Economics & French
    1994 - 1998
    Dual concentration in Economics and French.